Transforming Creative Workflows:

How in-housing creating processes, reduced manual administration, improved output and saved an estimated $200K and delivered work ~2 weeks faster.

Collaborating with an agency for direct communications was becoming increasingly expensive, with the output frequently falling short of expectations and turnaround times exceeding 8 weeks.

This presented an opportunity to bring creative services specifically copywriting and communication design in-house, allowing us to leverage the latest tools and technology, such as ADO and Figma to enhance briefing and manage work effectively through the pipeline.

Examined the complete workflow to pinpoint friction points, ownership gaps, and areas of misalignment. Emphasised simplification and clarity rather than introducing additional processes.

Engaged with marketing, in-house designers, and creative agencies to gain insights into the current process and identify opportunities for enhancement, as well as to address their issues and concerns, particularly regarding output quality. Concerns regarding quality and creativity were underscored.

Transformed the creative workflow to include:

- Clearly defined stages and designated ownership

- Improved briefing and intake processes

- Greater visibility into project status

Developed a variety of new templates and resources, such as updated briefing templates, ADO ticket formats, Figma copywriting templates, and communication updates for stakeholders.

Leveraged ADO for briefing and managing copywriting and creative tasks throughout the pipeline, alongside SharePoint guides and tools designed to help different roles understand and navigate the new process effectively.

Workshops and drop-in sessions were implemented to support the transition. A trial of the new process was executed, resulting in subsequent enhancements and refinements.

• Designed and delivered the new workflow within 8 weeks, including completing pilot and training the team
• Faster and more dependable delivery timelines (~2 weeks faster)
• Streamlined and scalable workflows 
• Agency cost savings amounting to $200k 
• No compromise on creative quality; rather, work became more cohesive and innovative with in-house designers and resources 
• Enhanced collaboration between marketers, copywriters, and designers 
• Increased visibility into workload and capacity, facilitating earlier discussions to address issues 
• Improved alignment among teams